Meet the Committee

THE PEOPLE THAT MAKE THE JHA POSSIBLE

After a major restructure at the end of 2022, the Association Committee has taken on a new sub-sector structure. The hospitality industry consists of many different sub-sectors and to provide better representation, our committee is now made up of the Chairs of each sub-sector. All Committee positions are voluntary, meaning that these industry leaders aren’t just a wealth of knowledge, they are true hospitality champions.

If you are already a member of the Association, please feel free to reach out to your respective sub-sector Chair to get involved and make the JHA the single, united voice of the hospitality industry.

Honorary Chair
& Hotels - Chair

MALCOLM LEWIS

The Lewis Family is all about hospitality and has been for generations! Malcolm attended the world-famous Ecole Hôtelière de Lausanne which in turn prepared him for a successful career in hospitality.

Passionate about Jersey both as a home as well as a tourist destination, Malcolm has been a loyal ambassador while travelling the world as chairman of Relais & Châteaux UK & Ireland between 2001 -2021. Previously as President of the JHA, he has huge knowledge of the ‘Jersey product’.

Malcolm was a member of the JHA sub-committee that spearheaded the move to privatise Jersey Tourism in 2015 resulting in the formation of Visit Jersey.

“Returning to the JHA Committee, I am dedicated to represent all hoteliers within our membership to create a unified voice for this incredibly important sector of our industry. Hopefully I can provide unbiased experience and knowledge at a time when the industry is going through exciting and great change.”

– Malcolm Lewis

Immediate past chair

Tim has worked in the supply side of the hospitality business for 40 years, firstly with JJ Le Sueur Ltd with food and drinks and for the last nine years with the Liberation Group, running the Wholesale Drinks, Brewery and Tobacco business. 

“As a Jerseyman, I am passionate about the success of the island in general and especially the hospitality industry. I have been honoured to oversee the JHA through a very challenging period of the pandemic and in my final year supporting a complete restructure. The Association I hand on, is in the strongest position ever to serve the interests of its members and I thank Ana and Marcus for all their hard work and dedication to our entire industry.”

– Tim Hubert

honorary treasurer

Alex has a portfolio of audit clients that include a wide range of Jersey based organisations and businesses.

A significant proportion of his portfolio are entities regulated by the Jersey Financial Service Commission and includes fund and investment managers, investment companies and trust companies.

Alex also is experienced in providing services to structures used by transnational companies.

“The Hospitality Industry touches all islanders on a daily basis – that morning artisan coffee, visit to the gym, board room catered lunch, a post work social drink, round of golf, dinner out or a staycation, it’s impossible not to recognise the value that this industry brings to our lives and businesses, and the security it brings to our connectivity. We, like many others, chose Jersey as home because of the great quality of life that the Hospitality Industry offers us. I’m proud to be able to offer my experience and services to the JHA”

– Alex Langley

Hotels - vice chair

Growing up as a French expatriate across half a dozen countries, Cedric is an alumnus of the Ecole Hoteliere de Lausanne in Switzerland which set the foundations for a career in hospitality and tourism.

Conversant in six languages, Cedric is passionate about local cultures and history, deploying his linguistic skills during a 15-year career with the Emirates Group looking for new source markets from Japan to Brazil as well as continental Europe.

He brings a diverse and global work experience across the hospitality sector, starting in restaurants, followed by destination management services and finally attractions, with his most recent role as General Manager of City Sightseeing in Dubai. From 2011 to 2016 Cedric was running his own Marketing Consultancy services, representing luxury hotels in the Indian Ocean.

Having relocated to Jersey less than a year ago, I felt right at home from day one. Not only was I blown away by the island’s natural beauty, but as a foodie who cares deeply about provenance and proximity of produce, I thought I’d landed in the Garden of Eden! So it is a great privilege to be part of the JHA committee, to represent the interest of our members and share my international perspective, but most importantly, to spread our infectious love for our island..”

– Cedric Scherer

Cedric Scherer

Director of Sales & Marketing, Hotel De France

restaurants - chair

Born in Jersey into a hospitality family, Paul grew up at Longueville Manor Hotel. Working during his early years, spending time in the kitchen as his first Saturday job, and then later in the front of house in the restaurant. 

Paul studied Hotel & Restaurant Managment at Oxford Brookes University. After graduating, he gained a place on Starwood Hotels and Resorts graduate management training programme ‘Vita Futura’. The 18 month programme was carried out at the Sheraton Heathrow Hotel. After working as Assistant Food & Beverage Manager at the Crown Plaza, London Shoreditch, he moved to Toronto and worked at the award winning Langdon Hall Hotel & Spa.

In 2018, Paul co-founded Sippin Gin, which was awarded multiple international awards in the first year of production.

“I moved back to Jersey in 2010 with my wife Tara to take over Sumas Restaurant. There is nowhere that I would rather call home than Jersey and we love the quality of life that the Island offers our 3 children. My passion for local produce, innovation and collaboration are just some of the reasons that I’m excited to be representing the restaurant sub-sector of the JHA. Our sub-sector is packed full of incredible businesses and entrepreneurs which I am honoured to represent, it’s vital that everyones voice is equally heard.”

– Paul Dufty

Restaurants -Vice Chair

Born into a hospitality business, Matthew has Hospitality in his DNA. His first job aged 13 was as a table clearer at his family business, Jersey Pottery during the heydays of the 1980’s. He studied Hotel & Catering Management at Westminster College before doing a stage at The Capital Hotel, Knightsbridge, owned by the celebrated Hotelier David Levin. After returning home to Jersey, he spent 25 years with Jersey Pottery, much of that time was spent heading up the event catering side of the business.

More recently, Matthew and his wife Iselin, decided to take on a new hospitality challenge, The Moorings Hotel on Gorey pier. After a complete renovation, the couple are proud to now operate the first and only “Smith Hotel” in the Channel islands with it’s restaurant also recognised by the Michelin guide.

As a Jerseyman who is passionate about his Island and its produce, I am delighted and proud to serve as a committee member,” said Matthew. “The JHA brings the Hospitality Sector together in a way no other organisation can. We bring together knowledge and expertise in our diverse fields for the benefit of the industry as a whole.

– Matthew Jones

casual dining & catering - chair

Tony brings not only a wealth of food and beverage experience to the committee but years of entrepreneurship in various sub-sectors of our industry. 

Tony owned and opperated Blue Fish Restaurants, Photobus Jersey and C.I. Partyhire prior to opening Jersey Kitchen, one of the island’s largest private and event catering companies, which he owns and operates with his wife Helen.

So, if you want to know about high quality photo booths, bouncy castles, bucking broncos, private parties, corporate entertainment, family fun days, fetes, or quality catering, Tony is your man!

“Maybe I’m biased, but I do think that our casual dining & catering sub-sector has got to be the most exciting sector to be part of! The creative changes and entrepreneurial drive in this sub-sector continue to stagger and motivate me. It is an absolute honour to be able to chair this incredible group of businesses. From private chefs and outside catering, to beach kiosks, sandwich bars and the most hip coffee shops, we play a huge role in increasing the quality of life for all islanders and visitors. I’m proud that all our sub-sector members now have an equal voice and are being seriously listened to.”

– Tony Sargeant

Pubs, Bars & Clubs - Chair

Gavin arrived in Jersey in 1989 and spent his formative years cutting his teeth as a manager at Hotel L’Horizon. 

Wanting to understand another angle of hospitality, he joined Randalls as an assistant manager at Chambers in 1996 and was fortunate enough to work his way through the company, being invited to join their Board in 2008 as Operations Director, and more recently took over as Managing Director of the company in 2017.

“I’m so passionate about everything about hospitality, and the ability with such simple gestures to put a smile on peoples faces and turn what might normally be an ordinary experience into something special, is what drives me. I have been fortunate enough to work from the bottom up, and hopefully have an insight into most aspects of our wonderful industry. One thing I hold strong is that no person is more important than the person standing next to you in an organisation, and we must reflect on the importance of what each individual brings to the company table, regardless of their position. I arrived in Jersey during the ‘good times’ when our hospitality industry was thriving, and I’m determined to turn back the clock and make our beautiful island’s hospitality industry great once again!”

– Gavin Reid

Events & Entertainment - Chair

Andrew has over twenty years of experience in the events industry. Having spent his early years working on MICE events for a large event agency in England, he then moved to Jersey in 2002, from where he has organised hundreds of high-profile events in Jersey, UK and Europe.

 
Since arriving on the Island, Andrew’s aim has always been to fly the Jersey flag and encourage more businesses to choose Jersey for their next conference and incentive event. Initially working closely with the Jersey Conference Bureau and more recently with Events Jersey, his company 3D Events, has been able to support many visiting companies / agencies by hosting their events on the Island. Growing the number of incoming business events remains a priority for Andrew and his team.
 
3D Events today is responsible for delivering many high-profile corporate, community, charity and sporting events on the island and Andrew is passionate about delivering world class events on island, for the benefit of the local community. He is a firm advocate of the benefits that event led tourism brings to our local economy and through his management of such events as The Jersey Marathon, Jersey Triathlon and Jersey Boat Show, he witnesses first-hand the many positives that these big events bring to the local community.

I’m thrilled to be able to chair the Events & Entertainment sub sector and look forward to working with all in our sector to grow and shine a positive light on the valuable work we do within our community. In the very nature of what we do as a sub-sector, we bring people and communities together to communicate, learn, entertain and reward. To do this in the most creative and effective way we rely on the products and services of almost every sub-sector within the Jersey Hospitality Association and for this reason I believe we are unique in what we do. I look forward to working with the rest of the committee to deliver high quality events to showcase our industry and grow our visitor economy.

– Andrew Thomas

Attractions, Recreation & Retail - Chair

Julia has grown up and worked within the tourism and hospitality industry in Jersey for the majority of her life. Now focussed on making sure visitors and locals mark the most wonderful memories of their time on Jersey with beautiful jewellery and pearls.

Initially studying Mechanical Engineering in Sheffield, Julia discovered the same scientific principals are the same whether casting steel or beautiful precious metal pieces which lead to her studying gemmology. From there developing and delivering the product strategy for her family’s business the FS group which Jersey Pearl is part of.

Jersey born and bred and now settled in Jersey, Julia can be found in the garden with mud under her fingernails or at the Jersey Minis and Junior rugby club.

“By being Chair of the Attractions, Recreation & Retail sub-sector, I can work with like-minded providers of memory-making moments so everyone enjoys and discovers the myriad of unique experiences our beautiful island has to offer. There’s no question that we ARE stronger as one!”

– Julia Williams

Supply Chain & Producers -Chair

After training at Highlands College in Catering Management Martin then studied Environmental Health at Cardiff University. He is also a qualified Nutritionalist.

Martin has worked in the wholesale food industry on and off since 1994. Previously a director and Shareholder of Farmpak Foods Ltd prior to its sale. He has also owned and run restaurants in Cyprus during a break from the Island.

A keen motorcycle enthusiast and competitor in the past. He now spends his leisure time sea swimming throughout the year.

“I have a huge passion for supporting local and I’m proud that Valley Foods is able to give some of the smaller local producers and companies a route to market, an area which will continue to be developed further. I am thrilled to be able to represent not just the larger supply chain members of the JHA, but also all of the incredible producers, farmers and fishers that play such a vital role in our Island’s unique offering. Our mission is to unify this sub-sector and work together to better showcase ‘local’ throughout our Hospitality Industry.”

– Martin Mitchell

supply chain & producers - Vice chair

Joel has worked in the fresh produce and service industry for over 25 years. He studied Hotel & Catering Management at Highlands College, worked on the family farm for a number of years before entering the mail order and e-commerce sector.

Joel ran his own business for 10 years before settling back into the distribution and service side of the hospitality sector. 

Joel is a Director and Shareholder of Mercury Distribution Limited, one of the Channel Islands’ leading distributors of services and products to the hospitality, corporate, retail and healthcare sectors.

“It is an honour to be involved as a committee member throughout the Association’s restructure and modernisation. It is more critical than ever that the Association acts as a single voice for the entire Hospitality Industry and equally represents all members. There is no doubt that a clear united message make us all Stronger as One.”

– Joel Richardson

TOURISM, TRANSPORT & TRAVEL - Chair

Stephen is passionate about transport and travel and has worked in the industry for more than 20 years.

As Chief Operating Officer at Ports of Jersey, Stephen leads the teams running both the Airport and Harbour, who ensure critical lifeline connectivity for the Island, and he understands the importance of first and last impressions of Jersey to visitors.

He moved to the Island in 2024, having previously lived in Asia, Europe and the UK, working for shipping companies, airports and airlines, including Virgin Atlantic and London Gatwick Airport.

“I’m delighted to be part of the Jersey Hospitality Association, joining the team with such experienced industry-leaders. I look forward to working together to grow the visitor economy and develop the numerous opportunities that Jersey has to offer.

– Stephen King